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Joe Katzman's avatar

"So how to respond to strategic framing?"

As the Game bros never tired of reminding us, by having and sticking to a frame of your own with real strength. Outside-In "fake it 'till you make it" frame generation is often (but not always) better than nothing, yet Inside-Out frame is always best. At the very least, the generated frame cannot be seriously incompatible with the internal frame.

Canada's problem is that they've stripped themselves of ANY internal frame, meaning that any broad reaction can only be driven by pulsing and fantasy. The classic Gamma "debonair gentleman" in a trench coat and fedora, with a katana made of plastic and bought from Spirit Halloween.

That can be OK as a semi-amusing distraction while people who Get It negotiate a workable future reality - but I don't see those people around.

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Swaggins's avatar

When you said pre-thinkable, my mind immediately went to the old saying of "just add water." Like - "just add a drop of your attention to this dried up concept (embedded in the screen) and watch it bloom into a fully formed thought that you can call your own!" Pre thinking is genius, thank you.

"New ideas enter the mass discourse in ways that let them be thought and discussed. Essentially weaponized postmodernism."

Thinking in terms of weaponized post modernism is way more intuitive to me than "advertising and marketing", thank you.

I guess the overall process involves setting the frame yourself, then make it thinkable by the others.

Can you see any markers or patterns or key points that would help with "ease of thinkability"? I'm thinking about it like -the art and science of making new ideas mentally digestible for our esteemed companions.

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